Eli’s Craft Beer Project kicks-off with Two Roads Brewing Co. video ad

Eli’s Craft Beer Project kicks-off with Two Roads Brewing Co. video ad

Orange, Connecticut (February 24, 2018) – This weekend, a local restaurant group is kicking-off the Eli’s Craft Beer Project, a campaign highlighting craft breweries across the state and their contribution not only to Eli’s Restaurant Group but to the community and local economy.


The first Eli's Craft Beer Project ad, featuring Eli's Tavern and Eli's Orange General Manager Kevin Fitzsimmons highlighting Two Roads Brewing Co. in Stratford, CT.

“At Eli’s, we consider ourselves a family,” said Kevin Fitzsimmons, General Manager at Eli’s Tavern and Eli’s Orange. “We love what we do. We also support local, and we support the craft brewery scene in Connecticut. It’s one of the industries in our state that is growing and creating jobs statewide. For us, serving local craft beer just makes sense, and we’re starting at Two Roads."

Fitzsimmons also noted that the relationship between Eli's Restaurant's and Two Roads Brewing Company -- the largest craft brewery in Connecticut, employing over 150 full-time and part-time employees, located approximately five miles from Eli's Tavern in Milford -- is a big win for the community.
“It’s about going to the local brewery, seeing first-hand the passion of a brewmaster making the beer locally, talking to the girls and guys that are delivering the beer, knowing that she or he is your neighbor. It’s the kind of thing that makes the staff more motivated, it makes us proud to serve local beer, and it’s what local is all about.

In addition to releasing the video ad, and launching a new website that will feature craft breweries from across the state (www.eliscraftbeer.com), the campaign kicked-off with a craft beer tap takeover event at Eli's Orange featuring brewers and staff from Two Roads Brewing Co. in Stratford, Black Hog Brewing Co. in Oxford, and No Worries Brewing Co. in Hamden, and Brewport Brewing Co. in Bridgeport.

State Representative Chris Rosario of Bridgeport, who was in attendance at the Eli's Craft Beer Project launch on Friday night, stated that he was thrilled about the campaign, and the overwhelming support for the job-creating craft beer industry.

"Connecticut's craft beer industry has a more than $700 million economic impact annually, creating local jobs, revitalizing neighborhoods, and providing folks in Bridgeport and across the state with an opportunity to enjoy great-tasting beverages," said Rep. Rosario. "Cheers to Eli's Craft Beer Project and to the growing craft beer industry."

Another person in attendance, Brian Leary, a Milford resident and member of Eli's Mug Club, also expressed enthusiasm for the Eli's Craft Beer Project launch.

"This project is spectacular," said Leary. "As an Eli's Mug Clubber, I've always known that Eli's was a standout restaurant, caring both about customers and the craft beer industry. But the Eli's Craft Beer Project will reach the people who don't know this while showing that Eli's has taken the lead in promoting Connecticut's craft beer industry. It will give local breweries an opportunity to distribute their quality products to a wider audience of beer drinkers across the state."

Eli's Craft Beer Project is kicking-off with the release of a Connecticut craft brewery map for folks to be able to try great-tasting beers at breweries statewide. Click here to download a high-res version: http://bit.ly/2Cj1fpK.

Fitzsimmons noted that the Eli's Craft Beer Project will run indefinitely, and the campaign aims to highlight as many craft breweries statewide as possible. The Project will also continue sponsoring fun craft beer events at Eli's Restaurant Group locations with more activities and interesting releases to come.

"Following a successful launch, we're looking forward to continuing our campaign aimed at highlighting a craft beer industry that has more than a $700 million impact on our local economy annually," said Fitzsimmons. "Thanks to all of the breweries that came out last night for the kick-off -- including Two Roads, No Worries, Black Hog, and Brewport -- and cheers to all of the craft brewers out there. We look forward to continuing to grow together. Cheers."

For more information on the Eli's Craft Beer
Project, or the Eli's Restaurant Group, please contact Brett Broesder at (203) 781-6764 or brett@abettercampaign.com.